Sonarworks SoundID personalises your music listening experience
Sonarworks, the developers behind Reference 4.4, has brought its sound profiling technology to a mobile app, SoundID. The brand says SoundID is designed to “help usher in a new paradigm for perfect sound”, delivering individually personalised listening experiences for users.
The calibration is decided by an in-app A/B test where users select their preferred frequency response of a demo track. SoundID takes these results into consideration along with the headphones being used, which can be specified by the user from a comprehensive list. Using machine learning, the sound profile is created within minutes, complete with a visualisation of the user’s personal frequency pattern. Data is continuously collected in an effort to improve the algorithm and deliver more accurate results in a shorter time.
Sonarworks aims to use SoundID to aid music industry professionals to “maximize the impact of their work”, the company says. To make this strategy effective, Sonarworks is asking for industry pros to provide additional data and feedback to enhance the development process. This could make consumer’s listening experience far more enjoyable and impacting.
Sonarworks stated in its press release:
“While many top-level artists today — including Adele, Coldplay, Taylor Swift, Kanye West and Imagine Dragons, among others — are being recorded and mixed in studios relying on Sonarworks technology, Sonarworks has meanwhile been studying consumer sound market and found listeners are confused and tired of empty promises for “perfect sound.” After researching sound preferences of more than 39,000 participants, Sonarworks found that no more than 17 percent of users prefer the sound of one particular headphone model.
Among the over 39,000 participants who have already completed the preference test, Sonarworks’ ongoing research with SoundID has so far resulted in an over 80-percent sound preference over the initial headphone sound in blind tests”.
SoundID is available as a free download on the App Store and Play Store. Find out more at sound.id
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