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High profile coronavirus initiative #LoveRecordStores hits social media

Record stores have seen some uncertainty in the wake of COVID-19; Bristol-based Idle Hands issued a plea to music fans and the annual celebration of vinyl, Record Store Day, was forced to postpone this year. #LoveRecordStores is a new initiative supported by the likes of Paul Weller to help independent record stores through this time of uncertainty.

More than just a hashtag, #LoveRecordStores is encouraging artists, companies and labels to coordinate new ideas and resources to support record stores using all forms of social media.

Musicians, artists, actors and celebrities across the world are filming short video clips of themselves talking about their passion for record stores. This might be discussing topics like what independent record stores mean to them, what stores have helped them discover new music, and, most importantly, reasons why fans should continue to use them to get their vinyl fix.

You can join in the campaign too with your own social media posts, either pictures or videos of your favourite independent stores and sharing stories of why they are important to you. Don’t forget to use #LoveRecordStores, though.

Speaking to MusicWeek, Paul Weller said “I’d be lost without my favourite record shops; Rough Trade, Sounds Of The Universe, Honest Jon’s and all the other independents. Let’s all keep them all going in this very strange time. Music will lift our spirits and soothe our souls. Love to everyone”.

Jason Rackham, Managing Director of PIAS Recordings, is leading the #loverecordstores initiative. He says “Independent record stores have played a key role in supporting and developing artists and their music for decades, so now it is time for music companies and the artists they represent to step up and give something back”

“We must support these small businesses if they are to survive this crisis and at the same time we can still play a big part in helping them to continue to introduce their customers to new music”, Rackham adds.

“By speaking directly to their audiences about the importance of record stores and encouraging music fans to continue shopping with them online, artists can play a big part in helping secure the survival of this vital part of our industry.”

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